A lot of people do not even know what SEO is. SEO stands for search engine optimization. Basically it is a professional marketing field in which experts manipulate your website as well as the data from your website in order to get search engines including Bing, Yahoo, and Google to show your website in search results. Most people who I talk to about SEO are surprised that you can manipulate things like that, but it makes sense that you can. The main advantages of showing up in search results include having more people visit your site on a regular basis and improving brand awareness by showing up for those searches. You might be wondering – how can I check my website SEO score?
Why you should get an SEO score for your website
A lot of websites will offer a free SEO analysis for your website. Some SEO companies have their employees go through and determine your score manually. Other SEO companies have invested in a software program that will run an SEO check for them. Either way you will be given a score, and usually you will also receive an actionable checklist that will help you optimize your site for the search engines.
Most people get annoyed with these SEO checklists because they have no idea what half of the words mean. What is a meta tag, how do you fix a 404 error, and how can I determine which keywords should show up in my website’s content? These are some of the common questions that people have after looking at their SEO checklist. Well, one way to figure out what all of that means is to do your research. You can go online and learn about SEO on your own. In doing so, you might learn a lot about SEO and be able to handle most of it on your own. What if you do not have the time to learn about SEO?
Let’s face it, there are search engine optimization specialists for a reason. Learning about SEO is not something that you can do in a day. Sure, you could probably learn the basics in a short period of time, but these days, the basics are not going to get you very far. In some cases, you can call up the SEO company that gave you your SEO score and asked them to explain things to you. Some SEO companies will do this in order to gain your trust, and others will tell you they don’t have time to explain things unless you pay them. The best way to get everything on that checklist checked off, however, is to hire an SEO company. An SEO company will do everything on the checklist and much more, and you will see the results that you need.